Design Shift

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"Delightful and On-Brand" Is...Meh

Aug 19, 2026

"Delightful and On-Brand" Is...Meh

Design Criteria got two pages in my book, tucked next to storytelling, no worked example. Ten years later it's doing more work than almost anything else in the method...and most teams still don't have any.

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The Idea Shortage Is Over. Many Design Methods Haven't Noticed.

Aug 13, 2026

The Idea Shortage Is Over. Many Design Methods Haven't Noticed.

Almost every design method we teach was built to make options expensive to produce and cheap to sort. AI flipped both...and all the work moved to the sorting.

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When Everyone Can Build, Taste Becomes the Advantage

Jul 14, 2026

When Everyone Can Build, Taste Becomes the Advantage

AI is making it easier to generate products, prototypes, and interfaces. But the harder question remains: which problems are actually worth solving?

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Human-Centered Design Is the Missing Layer in the AI Economy

Jun 3, 2026

Human-Centered Design Is the Missing Layer in the AI Economy

Why Human-Centered Design and Jobs-to-be-Done may be the most important tools for navigating AI-driven economic disruption.

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Design Leadership is Shifting to Where It Was Always Supposed to Be

May 20, 2026

Design Leadership is Shifting to Where It Was Always Supposed to Be

The design skills that actually matter have always been judgment, intent, and systems thinking — AI is just finally forcing teams to hire for them.

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From Missed Bus to Civic Movement

May 9, 2026

From Missed Bus to Civic Movement

How Carley Hart used AI, design, and a side project to turn commuter frustration into civic accountability.

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