Design Shift

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How to Use the (New) Design Criteria Canvas

Sep 8, 2026

How to Use the (New) Design Criteria Canvas

A Super Simple Guide

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Everybody Lies. Now the Liar Sounds Like Research.

Aug 27, 2026

Everybody Lies. Now the Liar Sounds Like Research.

Rob Fitzpatrick built an entire book on one honest observation: people lie to you because they're trying to be nice. Our newest liar isn't being nice. It's being agreeable, and it never gets tired of you.

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"Delightful and On-Brand" Is...Meh

Aug 19, 2026

"Delightful and On-Brand" Is...Meh

Design Criteria got two pages in my book, tucked next to storytelling, no worked example. Ten years later it's doing more work than almost anything else in the method...and most teams still don't have any.

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The Idea Shortage Is Over. Many Design Methods Haven't Noticed.

Aug 13, 2026

The Idea Shortage Is Over. Many Design Methods Haven't Noticed.

Almost every design method we teach was built to make options expensive to produce and cheap to sort. AI flipped both...and all the work moved to the sorting.

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When Everyone Can Build, Taste Becomes the Advantage

Jul 14, 2026

When Everyone Can Build, Taste Becomes the Advantage

AI is making it easier to generate products, prototypes, and interfaces. But the harder question remains: which problems are actually worth solving?

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Human-Centered Design Is the Missing Layer in the AI Economy

Jun 3, 2026

Human-Centered Design Is the Missing Layer in the AI Economy

Why Human-Centered Design and Jobs-to-be-Done may be the most important tools for navigating AI-driven economic disruption.

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